Blog

Targeting the Right Readers

Audience analysis using the technology adoption curve Until recently, I saw audience analysis as fairly straightforward. Now, however,...

Solving the Word-Count Mystery

The best way to gauge document length What I call the word count mystery mystifies me (as good mysteries should), and it arises fairly...

Don’t Make It Harder than It Has to Be

Making thought leadership a bit easier But you want to understand the difference between the normal difficulties that are a normal part...

Seven Proven Business Writing Hacks

Easy-to-use tips from a former writing workshop facilitator Friends would often ask me, “Don’t these people know how to write?” Well,...

Assess Your Content Marketing Mix

Four M’s to go with the Five P’s The marketing mix is typically framed as five (or four or six or seven) Ps. The traditional marketing...

The Magic of Writing Thought Leadership

Producing quality content can be fun By serious, aspirational writing I mean writing that goes beyond purely utilitarian forms, such as...