Blog

Audience analysis using the technology adoption curve Until recently, I saw audience analysis as fairly straightforward. Now, however,...

The best way to gauge document length What I call the word count mystery mystifies me (as good mysteries should), and it arises fairly...

Making thought leadership a bit easier But you want to understand the difference between the normal difficulties that are a normal part...

Easy-to-use tips from a former writing workshop facilitator Friends would often ask me, “Don’t these people know how to write?” Well,...